Get Growing: The value of market research for your business
By Lindsay Mueller for Bizwomen. Whether your business has been around for 10 years, or you are just starting to develop your business plan, understanding who your customers are and what your target market wants is vital to your success. Market research allows you to take a deeper look at the needs, wants, and preferences of your customers while also providing greater insight into how your product or service will be received by your target demographic. The consumer data c
