Girl Scouts add a 'cookie business' badge and a new flavor for 2022

By Anne Stych for Bizwomen.



Girl Scouts will have a new cookie to sell this year and for the first time will be able to earn a "cookie business" badge while they’re doing it.

The Girl Scouts of the USA (GSUSA) announced today that the “Adventurefuls” cookie, an “indulgent brownie-inspired cookie with caramel-flavored crème and a hint of sea salt,” would be added to the lineup for the 2022 Girl Scout Cookie season.

The cookie business badges, sponsored by payments and financial services technology provider Fiserv as part of the company's commitment to boosting financial inclusion and entrepreneurship, address learning business topics from goal setting and effective sales-pitching in person and online to using market research, creating business plans and implementing digital marketing campaigns.

The badges are among 28 new offerings recently announced by GSUSA with topics including entrepreneurship, math in nature and digital leadership.

“Girl Scouts helps girls navigate our changing world and build the futures they want to see,” said GSUSA Interim CEO Judith Batty. “Through our new badge experiences, girls can conserve the natural world, run their own small business, create digital content that inspires others, and address online bullying. Girl Scouts has been a source of connection, support, and joy for girls throughout the pandemic, and is addressing current issues girls, parents, and caregivers care about.”

The coronavirus outbreak disrupted Girl Scout cookie sales across the country in 2021, derailing in-person booths and forcing girls to pivot to online sales.

In June, GSUSA launched a website to enable people to donate millions of unsold boxes of cookies to first responders, food banks and other worthy causes.

The Girl Scouts usually sell nearly 200 million boxes of cookies a year, raising $800 million for programming and camps.

More than 1.7 million girls and 750,000 adults are currently involved with the New York City-based Girl Scouts of the USA, the organization said.

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